How Video can increase your sales

Introduction
Seeing is Believing
The Importance of Video
How You can use Video
What is your Competition doing?
Our World Beating Technology
How We can Help You
Develop your Sales with Vuango
Take the Steps for the Future
Example Videos

Introduction

Video is a Powerful, Emotive and Persuasive selling tool. Research shows that video attracts 29% more viewers who stay on your site 35% longer and are 26% more likely to purchase (source TIA).

Online travel sales are reducing. However, its not all bad news as those customers who do book online are spending more than ever even though opportunities are being lost as a proportion of potential travellers are turning away because they are not receiving the quality of intuitive, satisfying and usable online experience they require.

It has been shown that rich media has a great effect on the buying habits of the customer and travellers want more relevant information to help them find, choose and book their holiday.

Seeing is Believing

For travel shoppers, seeing really is believing and the fact that travellers find visual tools such as videos to be so influential suggests that online rich media will become an increasingly important part of the travel-planning process. Video enhances and enriches the travel research, planning, shopping and booking experience and the positive impression that the video makes lasts several weeks after the actual video viewing experience which helps to improve latent sales and concentrate the sales funnel.

Rich media has a greater influence on purchasing decisions than traveller reviews because travellers want more online information specific to their travel interests (Source - Prospectiv CPI Poll, June, 2006). PhoCusWright also found that rich media trumps reviews when it comes to influencing travel bookings. Their recent Consumer Technology Survey reveals that when it comes to making travel-purchasing decisions, most travellers would rather see the options for themselves than simply act on the recommendations of others. In fact, travellers want to view the options in detail via video, pictures and online maps.

The Importance of Video

Videos Motivate Travellers and travel videos are one of the most popular categories in internet video. When featured prominently on a portal, travel, hospitality, hotel or destination Web site, Internet visitors successfully watch videos and are motivated to purchase or book services and activities featured in those videos. A video gives your prospective guests, passengers, clients and customers the opportunity to look before they book and it motivates them to book long after they've watched your video.
The success of video portals like YouTube has promoted video to be the shining light in the Rich Media world. It has also been shown that 55% of customers prefer Web Sites that feature video and customers are up to 65% more likely to book activities, hotels, packages and attractions shown in a video experience.

One of the early adopters of the travel video, Thomson, are believed to have increased conversion of holiday accommodation sales by up to 300% using video. It's a fact that videos sell and the power of video is difficult to ignore. Internet video puts your travel product or service in front of a pre-qualified customer in an intimate one-on-one selling experience.
(these Statistics are based on research by TIA, PhoCusWright and other sources)

How You can Use Video

There are many ways in which you can take advantage of travel video. We are here to help you at all stages and in all of these aspects:• Use video instead of pictures on landing pages
• Add links to pages containing video
• Encourage video blogging
• Produce branded videos for use in travel agent shops

Where does the Video come from?

• Your own video material, if you have any
• You can licence tailored video web pages with links
• You can commission new and dedicated material to your requirements.

Remember of course that your material can be post-produced and re-edited by us to include your branding and to match your new requirements and we can host it, maintain it and serve it as required.

What is your Competition doing?

Early adopters of travel video include Thomas Cook, Kuoni and Thomson. They are using web video technology to play their videos on their websites and are already taking a step forward and gaining experience. They are developing their websites with the future in mind. So perhaps you have to ask yourselves whether you can afford to ignore this opportunity to make a leap forward now to take advantage of these benefits for the future? Immediate benefits can make up for initial costs; do you want to be left behind?

Our World Beating Technology

Vuango is at the forefront of video on the web and using our own M-Video technology can offer you many benefits. We intend to develop iPhone and Google aps to increase your exposure and potential for more sales.

Remember you can only get this from us!

How We can Help You

Hosting, Serving and Maintenance

We can provide full hosting, serving and maintenance services to give you a complete turnkey facility to support your video clips. This includes the use of our exclusive video on the internet and mobile technology and means that you can concentrate on the rest of your site content, we will look after the videos.

Consultancy and New Production

If you require consultancy support for any of the above or feel that you prefer new material to be produced we are happy to talk further with you. Clearly any such service would be priced depending on the requirement but rest assured nothing is a problem to us, you just have to ask.

Develop your Sales with Vuango

Vuango.com is a media rich marketing portal.

Vuango is a partnership between TravelVideo and Mentor Digital

We can also provide you with full production and development services for new travel footage. To support this Vuango has a team of highly experienced camera crews and production teams available for worldwide deployment and this is supported by full post-production and editing facilities backed by exclusive access to some of the best people and technology in the market

Mentor Digital has an excellent track record servicing the video on the web market an extensive client list - go to Mentor page.

Our Unique Advantage

• Our exclusive technology allows greater market penetration
• We can give you access to the massive and increasing mobile market
• We can provide a complete service from production to publication
• We specialise in providing branded video content to the travel industry
• Our approach is infinitely expandable to match your development plans

Take the Steps for the Future

We have outlined how video on your travel website can increase sales by as much as 26% but also consider how it can support any initiatives you have for cost savings. Most travel companies are aiming to cut costs by increasing online and back-office sales and to do this the online services have to be robust.

We offer a flexible and expandable approach and can get started straightaway. If you want to use our existing clips we can have branded video on your websites within days .

We are sure you appreciate the importance of ongoing web development to keep your company at the forefront of online travel sales and by choosing Vuango you could be stepping ahead of your competition and developing for the future.

Call us today to take the steps to add this emotive and persuasive rich media to your website and marketing efforts. It will be worth your while.

Example Video Player Pages

Top Hotel Videos

Top Experience Videos

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How Vuango will Work for you

If you have some travel video footage or clips we can help you straightaway with our unique travel marketing facility. If you are thinking about it we can perhaps help you produce great video to your requirements.

Below we outline some of the facilities and benefits we offer to the travel industry to supercharge your online travel marketing using video.

» A high profile showcase for your video

» Use video to increase travel bookings

» Help to put video on your website

» Professional video production & editing

» More focussed than YouTube

» More options to benefit from your video

FOR MORE INFORMATION DROP US AN EMAIL.